THE UGLY TRUTH ABOUT GEOCODING

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As you may know, interpolation or “geocoding” is a mapping technique that uses address ranges to mathematically guess or estimate an address location. Logical? Yes. Accurate? NO.

While still considered an “accepted norm” for mapping, geocoding can be off its mark by a serious margin in urban and suburban areas. And with roughly 25% of all housing in the U.S. being classified as multi-unit structures, that’s a lot of housing that cannot be precisely plotted using geocoding along street centerlines alone.

Only exact address locations get us where we need to be. Every time. The first time. Don’t settle for close. There is a better way.

Our GIS professionals actually drive every public and private road in your jurisdiction to ensure each address point is recorded with spot-on precision. This process is called field verification and it’s the best possible foundation upon which to build accurate maps. It’s what’s made DDTi’s Data Collection the most thorough, accurate and reliable compilation method available. It’s the only solution you need.

ACCURACY MATTERS. Don’t fall for the geocoding myth ever again.



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